Fred Rich


  1. Downe House School
  2. Brabham
  3. Amazon Prime & A24
  4. Beach Identities & Typology
  5. Trompe L’Oeil
  6. Jaywalking
  7. Typography
  8. St Day Decay


Information & CV
Email: fredr.design@gmail.comInstagram

I’m Fred, a graphic designer, photographer and creative thinker based between London and Oxfordshire.

I am keen to build my creative experience and am looking for a junior role, internship or more freelance work within design or creative services. I am especially interested in branding, typography and work which involves thinking outside the box.

Beach Identities & Typology

2024-2026
Typology is defined as a classification of objects by type - not to be confused with typography. 

Beach identities is a project examining how we percieve beaches. Rather than exploring emotional or human connections - instead it is an examination of the shells and pebbles found in our coastal landscapes.








Beach Identities: Graded Pebbles - Chapel Porth Beach, Cornwall, 2024




Beach identities featured in a Two Designs ‘Now Here’ publication in 2024.



Toadstools - Queenstown, New Zealand, 2026

Spire shells - Long Beach, Otago, New Zealand, 2026

Each beach has it’s own individual properties - whether it be quartz lines running through rocks, an array of colours in each individual pebble or thousands of spiral shells collected from the sandy shores.

Through photographic arrangements, print and publication each typography encourages the exploration of similarities within collections individual objects. The bank of images and typologies continues to grow every day - most recently photographing individual toadstools from a series of hikes in New Zealand.
→ Information
→ Email
→ Instagram
©2025Fred Rich
Index   Next→